Preparing your organization for the crisis
The crisis plan includes alert reporting, stakeholder mapping, decision-making diagrams and a description of the composition of the crisis unit.
The next step is to write the crisis management procedures. The organization needs to know how to identify the crisis and mobilize the crisis management unit in line with its magnitude.
- Anticipating crises means first of all working as a team. It is thus a question of identifying the right people who can also work together well when executing the functions of the crisis unit. The coordinator, director or recorder are thus rigorously selected.
- We then help you organize the operation of your crisis unit. The operational deployment of your action plan is then carried out in constant coordination with your crisis unit. A crisis manual facilitates the sharing of procedures as well as compliance with the crisis management methodology.
The training and coaching of cell members is a key step in deploying the crisis plan. Alternates, full and permanent members, and experts must all be trained in crisis management and the use of procedures. It’s all about making your organization autonomous through training.
Crisis simulation exercises then make it possible to compare the crisis plan with the reality on the ground. This large-scale orchestration makes it possible to understand the dynamics of a crisis in a way that is as close as possible to reality. This involves, for example, simulating an alert and measuring the time required to fully activate the cell. The reactions of the stakeholders are then added in order to make the crisis unit react and manage the situation.
EH&A consultants and their experts work with you in compiling a crisis management policy that meets your specific challenges pragmatically. The objective is for the organization to be able to quickly regain control of the situation in as short a time as possible. Together, we design continuity and recovery plans (BCP and BRP) within this same forward-looking logic.
We see each crisis as an opportunity to improve the crisis plan. This is the objective of our RETEX feedback. Each simulation exercise or training is also an opportunity to refine and strengthen the procedures and the crisis management plan. Thanks to this pragmatic approach, your crisis management strategy becomes an ongoing process.
Our objective? The consolidation, in partnership with your teams, of the reputation of the company, the brand and its managers in order to preserve its potential and value for the long term.
We help companies turn a crisis into an opportunity for positive transformation. The training and simulation exercises offered by EH&A contribute to developing the right organisation-level reflexes when dealing with crises. With this constant improvement approach, we measure the results at each stage of the crisis management plan.
We help it evolve according to its performance. The areas for improvement identified then give rise to an action plan to strengthen crisis management capacities.
Dealing with sensitive topics
Writing position papers and Q&As
Certain situations, such as the management of a takeover bid, a takeover, or the modification of legislation, may also require the preparation of sensitive communication. The EH&A teams can support you and also provide you with the methodology and tools adapted to dealing with contentious issues linked to certain activities. The Seveso classification, animal testing or the establishment of a biomass plant, for example, are among such sensitive subjects, being both technical and anxiety-provoking.
We prepare position papers together with Q&As. These specific elements of language will make it possible, in the event of a crisis, to quickly provide educational support to your stakeholders.
Sensitive communication consists first of all in listing contentious and recurring subjects. The installation of wind turbines, animal slaughter and the use of glyphosate are examples of such sensitive subjects. Depending on the context, they may require influence communication with a range of stakeholders (authorities, internal, local elected officials, residents, press relations (PR), partners, and non-governmental organizations (NGOs)…). This educational work in Stakeholder Management can determine the success of such sensitive projects.
Once the stakeholders have been identified and the position papers written, you have to learn how to use them with the help of media training.
“The great expertise of Emmanuelle Hervé, who has supported us in the establishment of our crisis management unit, is based on thorough pedagogy and professionalism. Both in the drafting of processes and in setting up exercises, EH&A has demonstrated great competence and a remarkable ability to adapt to the specifics of our company’s culture.”
Bruno LEFEBVRE, Safety Director at Bouygues SA
Our tools to facilitate your crisis management
EH&A offers you tools that facilitate your decisions when faced with a crisis situation. Crisis management is based on rapid, efficient and reliable decision-making. Hailed for their ergonomics, our expert systems are designed in partnership. These tools facilitate the sharing of information, the execution of tasks and the appropriation of roles. As soon as it is activated, your crisis unit will be positioned for smooth operation.
– The Go Crisis app, facilitates the activation of the crisis unit. It helps facilitate the objectivity of key decision-making processes. This is done to avoid perception bias. The Go Crisis app is based on a questionnaire specific to each company which makes it possible to assess the characteristics of the alert.
– The Crisis Log software is a handbook developed by Holis. The Holis Logbook thus makes it possible to ensure that
- the information used has been checked
- decisions have been recorded
- tasks have been assigned and completed on time.
– TwitSim is a simulation software for social networks in SAS mode ( Software as a Service). This crisis management training software on social networks allows us to make our simulation exercises as realistic as possible.
Our training includes hands-on use of our decision-making tools.